History of
Bisco
1933
Bisco, Second Nutritious Snack Created by Glico
Bisco is a cream sandwich biscuit with yeast, which improves gastrointestinal function, developed by founder Ri-ichi Ezaki as the company’s second nutritious confectionery. The company developed a production method in which yeast, which is sensitive to high temperatures, is incorporated into cream and adheres to the biscuit dough without heating.
1933
First Bisco Boy
The picture of a child drawn on the back of the package was the beginning of Bisco Boy. Placing a child's picture on the label was intended to indicate that the product is for children.
1933
Newspaper Advertisement Placed at the Time of Launch
The advertisement emphasized the biscuit’s uniqueness by strongly highlighting the biscuit with yeast.
1951
Relaunch of Bisco
Production of Bisco, which had been stopped during the war, resumes, and a second generation of Bisco Boy is released. In 1953, Bisco was certified as a special nutritional food.
1951
Small Poster from Relaunch
1956
Release of Third Generation of the Bisco Boy
A plump and healthy Japanese boy appeared on the Bisco box with the rapid economic growth of Japan. The picture was then the face of Bisco for 26 years.
1970
Bisco Containing Papain
Adding papain, a protein-degrading enzyme, gave the baked product a fluffier and lighter texture, and it is also more easily digestible.
1970
Cardboard cases with POP
1973
Hanging POP
1982
Release of the Fourth Generation of the Bisco Boy
Enhanced with the addition of vitamins, calcium, and lactic acid bacteria, Bisco Boy was given a modern appearance.
1996
Bisco Mini Pack
This product was developed based on the popularity of individual packs at university co-ops to stimulate demand for snacking.
1997
Sales Campaign Gift: Bisco Notebook
2005
Major Revamp of Bisco
The amount of cream was increased by 20% and the biscuits were given an even better texture. The amount of lactic acid bacteria in the formula was also significantly increased from 40 million to 100 million. The fifth generation Bisco Boy was also released.
2007
Bisco Preservation Can
Long shelf life Bisco that can be eaten as both a staple food and a snack with a familiar, gentle taste in times of disasters.
2013
Long Life Bisco
Bisco with a shelf life of 5 years. Targeting companies and organizations, it was sold in a compact vacuum-packed package, which is not bulky even when stockpiled in large quantities.
2013
Smile Bisco
This service allows customers to make and enjoy an original Bisco package design printed with their desired photo and name.
2015
Fermented Butter Bisco
These are lactic acid bacteria cream sandwiches with the aromatic richness of fermented butter.
2020
First Major Revamp in 15 Years
Dietary fiber was added as food for the bacillus coagulans contained in the cream. The amount of cream added was also the largest in the history of Bisco, achieving a double innovation in both ingredients and taste.
2021
Bisco Christmas Project
Bisco and warm milk with a letter to welcome Santa Claus.
