History of
Papico
1974
Papico
This unique product is a white ice cream made with lactic acid liquid and packaged in two parallel rocket-shaped containers. Initially, the product was intended for infants because it could be held in one hand and infants could suck on the end easily, but it became popular among junior high school students as a communication tool that they could share with their friends, breaking the jinx at the time that white ice cream would not sell, and the following year it was rolled out nationwide.
1977
Papico (Choco Coffee)
When it was discovered that the demand for Papico from middle school students was high, the company created a unique flavor by adding chocolate to coffee to suit their tastes, and it became a big hit.
1987
Package Orientation Changed from Vertical to Horizontal
The design was changed with the expectation that the product would be sold at convenience stores, which were rapidly increasing in number at the time.
1991
Tsuyoizo Papico Multi-pack
Parents often buy multi-packs for their children and these multi-packs contained calcium and vitamins so parents could feed their children with piece of mind.
1998
A New Papico (Choco Coffee) with a Soft Texture
This Papico was a perfect balance of milk, chocolate, and coffee blended to create a smooth texture and be easy to eat.
2004
Adoption of “Easy Open Ring Type”
An easy-to-open package for which the way to open it is also immediately clear.
2008
Papico (Choco Coffee) with Ganache
Ganache was added to create a melt-in-your-mouth taste.
2014
Papico (Otona no Choco Coffee)
Aiming to increase demand for ice cream during colder months, limited-edition adult-oriented products were launched for three main brands of ice cream (Aisu no Mi, Giant Cone, and Papico).
This Papico was made with a 70% blend of Kilimanjaro coffee beans and extra dark chocolate with a high bitterness for a deep aroma and taste.
This Papico was made with a 70% blend of Kilimanjaro coffee beans and extra dark chocolate with a high bitterness for a deep aroma and taste.
2019
August 5 “Papico Day”
The name “Papi (8) co (5)” was established as a play on Japanese words for August 5 and was certified by the Japanese Anniversary Association. A variety of events are held to deepen communication as “a day to share Papico with your loved ones.”
2020
Papico for Vegetable Intake: “Papi Veggie”
A frozen smoothie that provides the equivalent of 62 grams of vegetables that most adults lack in their daily dietary intake.
NB: Daily deficiency = (1) Target intake - (2) Average intake
(1) Source: “Healthy Japan 21” by the Ministry of Health, Labour and Welfare
(2) Source: The 2017 National Health and Nutritional Survey (for persons aged 20 and over) Per 1 pack (2 bottles)
NB: Daily deficiency = (1) Target intake - (2) Average intake
(1) Source: “Healthy Japan 21” by the Ministry of Health, Labour and Welfare
(2) Source: The 2017 National Health and Nutritional Survey (for persons aged 20 and over) Per 1 pack (2 bottles)
2022
Papico Dessert Veggie:
Purple Yam and Pumpkin
These Papico flavors have a sticky texture that is like no other Papico and are rich in vitamins A, C, and E, and dietary fiber.