History of
Curry Products
1960
One Touch Curry
EZAKI Ri-ichi had a long-term vision of not limiting products to confectionery and expanding into the food field since the company's founding, and in 1958, he decided to enter the processed food field. One Touch Curry has long been a core product among the many products Glico has developed. Reflecting the feedback from housewives, Glico developed a curry roux that melts quickly without being shaved down by applying chocolate bar technology, which played a role in expanding the instant curry market.
1960
Newspaper Advertisement at the Time of Launch
1967
One Touch Curry
with Thick Gravy (Soup)
The value of the product was increased by adding a thick gravy for which the difference can be tasted in a single bite.
1972
Curry Deluxe Soft
An easy-to-use, mild-tasting paste curry.
1986
LEE
The company entered the retort pouch curry market by differentiating itself with four levels of spiciness: 1x, 5x, 10x, and 20x.
1986
LEE TV Commercial
Targeting young men who were the main purchasers of retort-pouch curry, the new product expresses spiciness and tastiness in a straightforward and stylish package.
1995
Juku Curry
This curry was made in the pursuit of richness rather than sweetness or spiciness. The “aged preparation” utilizing caramel production technology and the “mellow finish” applying chocolate microparticulation production technology realized an “overnight rested taste.”
1995
Juku Curry TV Commercial
The “Overnight rested taste” advertising slogan became widely known.
1999
Curry Shokunin
Amid the prolonged recession and the flood of low-priced products, this retort pouch curry is based on the concept of craftsmanship to produce delicious curry at an affordable price.
2004
ZEPPIN Curry
A two-layer, high-end curry that seals in the richness of a special veal stock and duxelles sauce in an aromatic curry roux made from more than 40 different spices.
2004
ZEPPIN Curry TV Commercial
2006
Nidan Juku Curry
A rich and aromatic two-layer curry roux with flavor you can see.
2006
Nidan Juku Curry Store POP Display
2008
Choitabe Curry
A small amount of retort pouch curry that can be eaten in a variety of ways without being heated.
2011
Jobiyo Curry Shokunin
This curry was highly rated in disaster-stricken areas as a non-perishable food that can be eaten even in an environment where fire or hot water is not available as it didn’t need to be heated. However, the original shelf life of the product was 2 years, so the shelf life was extended to 3 years in 2012 and “Mild” and a 3-pack option were added to the product range and sold nationwide. Demand for the product further increased when the shelf life was extended to 5 years in 2019.
2015
Premium Juku Curry
The umami of 20 ingredients and spices aged for 500 hours created an authentic curry with a deep richness that can be enjoyed without the use of any special ingredient.