Glico’s Pocky Label Announces Its Entry in the Esports World In their First Global Partnership with Street Fighter™ V: Arcade Edition Proudly Presents the “Pocky K.O. Challenge”
November 18, 2019
We are pleased to announce in partnership with acclaimed video game developer and publisher Capcom about the Pocky K.O. challenge campaign for all gamers around the world.
CAPCOM CUP 2019 in December to feature Pocky K.O. Exhibition Match
OSAKA, JAPAN. - November 18th, 2019 - World-renowned food company Ezaki Glico Co., Ltd., in partnership with acclaimed video game developer and publisher Capcom, has announced the Pocky K.O. challenge campaign for all gamers around the world. The following video for this campaign explains how a Pocky K.O. can be achieved - narrated by renowned Street Fighter V: Arcade Edition commentator, James Chen.
A Pocky K.O. is when a player wins a Street Fighter V: Arcade Edition match while the player has a health gauge similar to a Pocky stick. Players attain the chance of a Pocky K.O. (called Pocky Chance) when the ratio of the health bar-to-damage received is visually proportionate to the chocolate to stick ratio of a Pocky stick. The rules are simple, but super difficult. But that's what makes it so rewarding to get that Pocky K.O.
To showcase their first global partnership, Pocky and Capcom have announced the limited release of Street Fighter V: Pocky EDITION, which will debut in a special exhibition match at CAPCOM CUP 2019 (December 13-15, 2019) in Los Angeles, California. This special exhibition match will be fought between globally ranked esports players, for a chance to win the Pocky K.O. Challenge.
The new Pocky EDITION will feature a unique user interface exclusive to the campaign. Pocky will also be hosting a special arena open to the public for CAPCOM CUP 2019, where attendees can take on the Pocky K.O. Challenge for themselves!
Audiences worldwide can watch their favorite Street Fighter V: Arcade Edition players go head to head in a Pocky K.O. special event on the official Capcom Twitch and YouTube channels.
"Gaming is an incredible experience that unifies a community across the world and we’re excited to partner with Capcom to create a unique, one-of-a-kind experience. We at Pocky love to share happiness. Esports brings happiness to every member of the audience and we want to help share the joy and excitement alongside them." - Hirohisa Tamai, Assistant Global Brand Manager, Ezaki Glico Co., Ltd.
Pocky K.O. checker
Players all over the world can upload screenshots to the Pocky K.O. checker on the official website to see if they have successfully completed the challenge. For more details on Pocky K.O., players can visit the official website.
Twitter Campaign
With a shared desire to have fun and play, Ezaki Glico encourages gamers to upload their fighting game video captures on Twitter using the hashtag #PockyKO when they win a match by Pocky K.O. The video uploads will automatically be enrolled into a jury pool, where eleven will be selected to be featured on the big screen at CAPCOM CUP 2019.
Street Fighter V Pocky Chocolate
To commemorate this fantastic collaboration, Ezaki Glico USA is releasing a limited-edition Street Fighter V Pocky Chocolate which will be available for purchase through select online store.
The limited-edition packaging, which features classic Street Fighter characters Ryu and Chun-Li, is dedicated to fans around the world. Since Pocky can be shared by Street Fighter V players during matches, it’s the perfect snack for esports. Limited-edition Street Fighter V Pocky Chocolate is sold as part of a 10 pack mix box (3 each of Pocky Chocolate, Pocky Strawberry, Pocky Cookies & Cream and 1 limited-edition Street Fighter V Pocky.), see below for details:
Available online from December 13th (Subject to availability)
Online Purchase: Asian Food Grocer
>> Asian Food Grocer (Available online from December 13th in US time)
Pocky truly believes that esports is a shared new age experience for esports athletes and fans alike; not only is it exciting and inspiring, but it has the potential to be a beneficial community that supports wellbeing and mental health. This partnership between two major Japanese brands, both with worldwide popularity, represents Pocky’s declaration to spread their brand messaging, “Share happiness!” among Pocky’s and Street Fighter V’s many fans and their commitment to supporting the esports community.
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