Celebrate Pocky Day on 11.11: A Beloved Tradition in Japan and Beyond
November 7, 2024
Excitement is building for Pocky fans, as Pocky Day approaches on November 11th (11.11)! This special day celebrates the beloved snack, with the number "1" symbolizing the iconic Pocky stick. Pocky Day is a moment to express our gratitude to our fans and celebrate together by sharing happiness, one Pocky stick at a time!
The Origin of Pocky and Pocky Day
In 1966, we introduced Pocky with the aim of expanding its presence in the growing chocolate snack market. To create a unique chocolate treat that stands out, Pocky was born with a distinctive "handle" (the biscuit portion left uncovered by chocolate), which made it easier to eat mess-free with an added element of fun to the snacking experience. For over 58 years, we've developed countless flavors and variations of Pocky around the world, but the signature "handle" design has remained unchanged— together with its creamy, crunchy, delicious taste!
Pocky Day was later established on November 11,1999 to celebrate over 30 years of Pocky's success. Officially recognized by the Japan Holiday Association, this special day is a testament to how deeply our Pocky has been embraced and loved. It is our commitment to continue improving the brand by listening to the needs and desires of our fans while sharing the joy of snacking with friends and family around the world.
Fun fact: When Pocky was first launched, the sticks were individually hand-dipped into chocolate!
Where can I get Pocky for Pocky Day?
In-Store: Find Pocky at your location by visiting the Store Locator on our website Pocky.com (visit “FIND POCKY from the menu bar). Pocky tip: you may be able to see our Pocky Day décor and promotion at your nearest Asian retailers!
Online: Now you can enjoy Pocky anytime, anywhere by shopping at the Glico USA Online Store! The store offers a wide range of flavors, including exclusive seasonal varieties that are available at limited retailers.
Pocky Day at Glico USA Online Store
Join us to celebrate Pocky Day with a special promotion at the Glico USA Online Store until 11/15 (PST)! Sign up for the "Glico Snack Club" rewards program, earn 400 points by shopping and completing other activities, and redeem them for an exclusive Pocky Lunch Set. For the same time period, you can earn 4 points for every $1 spent (up from the usual 1 point)!
For more details about the rewards program, visit this page:
Glico Snack Club Rewards Program
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