2009
2021
Realizing the Glico2020 Long-term Strategy
Glico’s first long-term strategy booklet was distributed to all group employees
Since the bubble economy burst in the early 1990s, Japan’s economy continues to struggle, its middle class is in decline, income inequality has worsened, and consumption patterns are increasingly polarized. Moreover, the picture is further complicated by the fact that many product categories feature mainstay products in the high- as well as the low- price ranges, with the same consumer sometimes purchasing both high- and low-end products from different categories.
Against this background, EZAKI Etsuro, group Board Member Corporate Officer, felt a sense of crisis over the long period of flat performance and the challenges to investing in the future. He was convinced that the company had to break out of the status quo. In response, he launched the Mid-term Business Plan GG2011 in April 2009.
Against this background, EZAKI Etsuro, group Board Member Corporate Officer, felt a sense of crisis over the long period of flat performance and the challenges to investing in the future. He was convinced that the company had to break out of the status quo. In response, he launched the Mid-term Business Plan GG2011 in April 2009.
This became a turning point, and in April 2011, in the immediate wake of the Great East Japan Earthquake, he announced Glico2020, the group’s first long-term strategy. This was a basic policy to provide a Wholesome Life in the Best of Taste , and included three components, One Glico, Strong Glico, and Global Glico.
One Glico promotes operating company integration and cross-functional integration across each department. Strong Glico introduces category management and classifies group products into the three categories of growth engine, profit securing, and profit improvement, to clarify their roles and concentrate management resources strategically. Moreover, Global Glico accelerated business development in the ASEAN region, embarking on e-commerce in China and establishing a new regional operating company for its ASEAN-region businesses in Singapore.
Along with these measures, Ezaki Glico has been working to meet the demands of the era by promoting CSR activities to address social challenges, reforming workstyles, and introducing more products with health value, including Almond Koka and SUNAO. In addition, the company has reached the goals of Glico2020 despite the challenge posed by COVID-19 since 2020.
During this period, Ezaki Glico is achieving significant growth in international business performance and group operating income. And in 2022, the company celebrated the 100th anniversary of its founding.
