1992
2008
Moving Ahead with Transforming Business Structure and Corporate Culture
Full-page newspaper ad displays new logo on company’s 70th anniversary
Japan’s overheated economy began to falter in early 1991, and the bubble collapsed quickly. The economy was plunged into a long recession with no exit in sight.
In February 1992, Ezaki Glico celebrated its 70th anniversary and formulated its corporate philosophy, A Wholesome Life in the Best Taste, and the Glico spirit, Achieve Innovation, Cheerfulness, and the Thrill of the Positive. In April the company announced a mid-term five-year plan emphasizing corporate culture reform. Although the company began gathering energy for a new leap forward, the Great Hanshin-Awaji Earthquake in 1995 and a consumption tax increase in 1997 created further economic headwinds. As a result, the business performance was unsatisfactory.
In February 1992, Ezaki Glico celebrated its 70th anniversary and formulated its corporate philosophy, A Wholesome Life in the Best Taste, and the Glico spirit, Achieve Innovation, Cheerfulness, and the Thrill of the Positive. In April the company announced a mid-term five-year plan emphasizing corporate culture reform. Although the company began gathering energy for a new leap forward, the Great Hanshin-Awaji Earthquake in 1995 and a consumption tax increase in 1997 created further economic headwinds. As a result, the business performance was unsatisfactory.
Ezaki Glico worked to develop products embodying the Health concept set forth in its Corporate Philosophy. In particular, around the turn of the century, when consumers were becoming increasingly health conscious, the company bolstered its business structure and launched a number of new products.
Around that time, the rapid propagation of the Internet made a buzzword of “IT revolution.” In March 1996, Ezaki Glico established a website to deliver information to customers, and opened an online shop. It went on to expand efforts to promote distribution models that go beyond conventional sales channels, such as Office Glico and the Glico-Ya Shop.
Nevertheless, performance continued sluggish through the second half of the 1990s. Even during Japan’s longest postwar economic expansion, which began in February 2002, growth remained low and the company’s operating environment continued challenging.
In response to this environment, Ezaki Glico has been working toward mutual business reinforcement through information and technology exchange with Glico Dairy and Glico Nutrition since 1997, and will strive to boost efficiency through commonized and shared operations.
At the same time, to strengthen its capacity to respond to the rapid growth of major retail outlets, the company’s three business divisions were reorganized in June 2008 into a single Business Management Division. The goal was to transition from a product-based division structure to one based on the functions of sales, development, and research. With its growing focus on collaboration, the Glico Group is working as one to drive growth.
In response to this environment, Ezaki Glico has been working toward mutual business reinforcement through information and technology exchange with Glico Dairy and Glico Nutrition since 1997, and will strive to boost efficiency through commonized and shared operations.
At the same time, to strengthen its capacity to respond to the rapid growth of major retail outlets, the company’s three business divisions were reorganized in June 2008 into a single Business Management Division. The goal was to transition from a product-based division structure to one based on the functions of sales, development, and research. With its growing focus on collaboration, the Glico Group is working as one to drive growth.